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The Rock House

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Fort Worth Social Media

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Location Based Marketing

What is location-based marketing?
It's a marketing effort exploiting the recent explosion of GPS-enabled and location-based promotional services.

Think of Yelp, FourSquare, Groupon, Google Offers, Google Places and so on.

Each of these entities requires its own set of optimization techniques in order to maximize your local customer base.

What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.